Flooring Retailer's Playbook - Online
Provides general information regarding digital marketing and websites in a simplified and easily digestible format.
Managed Ads - Online
Offers straightforward and easily understandable details on how the Broadlume team of digital specialists can assist in expanding a retailer's flooring business. This includes utilizing Managed Advertising channels such as Google Search and Display Ads, Retargeting, Facebook, Instagram, and YouTube.
Unleash the Full Potential of Your Flooring Store - Online and Printed
Explains how FlooringStores United (FSU) effortlessly integrates a top-notch digital experience with the in-store showroom, enabling you to thrive in a progressively competitive digital landscape and offer your customers an unparalleled end-to-end experience within the flooring industry.
Artifact Catalog - Printed
The work on this new product catalog was a collaborative effort.
Art of Play Catalog - Printed
The work on this new product catalog was a collaborative effort.
Carpet Handbook - Printed
The booklet was originally created many years ago for the builder division as a teaching tool for designers at model home design centers. I have worked with various department managers to recently update it as per the new Anderson Tuftex branding requirements and photography as well as with the most current information regarding carpet. Seeing the usefulness and popularity of this handbook among designers, the retail territory managers, requested that I revise the handbook with information pertinent for their dealers.
Carpet Handbook - Printed
This document was created for Anderson Tuftex by combining existing Shaw® and Stainmaster® warranties into one document for carpet. I worked with several departments, including the legal department, to update and list the most current information. It was printed and it is also available on the website for download.
Marketbook - Printed
This booklet was created to provide a detailed account of the products, displays and sundries available to the salesforce.
Folded Brochure
Flyer + Coupon
This is a view of all three elements: Flyer with Coupon, Brochure and Envelope.
“West Coast Styling” Brochure and Coupon - Custom
One of the dealers requested that I create an elegant mailing piece to advertise new Tuftex styles to their interior designer customers. They wanted to feature images of the newest and most impressive creation, a style called Sundance. They also requested that I illustrate how the colors of Sundance work with specific hardwood styles in their inventory. The result illustrates the product mixed with hardwood and various inspiration images. An actual carpet swatch was placed on the top middle panel. This brochure was successful in increasing sales for the dealer as well as Tuftex.
Knowledge + Empathy - Online
This booklet was revised as per the Anderson Tuftex branding parameters.
Hardwood + Carpet Handbook - Printed
This document was created for Anderson Tuftex by combining existing Shaw® and Stainmaster® warranties into one document for both carpet and hardwood. I worked with several departments, including the legal department, to update and list the most current information. It is now available on the website for download.
