Sample Box
I designed the sample box to have an elegant flair and introduce the samples to the prospective buyer in an unforgetful, special manner. It provides the shopper with a first impression of quality, care and attention to detail.
Sample Labels
Designed sample labels and boards for multiple flooring categories and brands with illustrations and graphic symbols that educate, inform, and simplify the floor purchasing experience.
Studio Display Illustrating Divider Card
Front
Back
Front
Back
Front
Back
Front
Back
Divider Cards for Displays
These cards were created using new photography and Anderson Tuftex branding to divide collections on the Studio Display.
Custom Rugs & Runners Card shown on the display
Front
Back
Custom Rugs and Runners - Sample Vehicle
I created this sample vehicle to visually condense and streamline the process of custom edging selection for rugs. This proved to be a great tool in not only illustrating the ease of the custom rug ordering process but also provides all the necessary swatches in one place, instead of the loose swatch samples used previously.
Front
Back
Create Your Own Color Card for Display
This vehicle was created to illustrate the ease of ordering custom carpet color. It was created to draw the customer’s attention to this service, create interest and allow the dealer/retailer the opportunity to provide in-depth information and guidance on how the consumer may select styles and colors to achieve desired interiors.
Updated the Header and Product Cards with New Branding
Wing Cards anchor the left and right Product Cards (placed on the display under the product cards)
Re-Branding of Display Header and End Cards
This is one of the displays that required rebranding of its header, sample vehicles and end cards.
Color Studio Display
The display was created to enable the consumer to select Custom Colors for various styles of carpet. The graphics illustrate that color inspiration can be drawn from many sources.... the possibilities are endless. It provides the dealers/retailers with the opportunity to help consumers incorporate custom carpet colors in a way that reflects personal style.
Labels for Back of Samples
On this new sample vehicle back labels, I recreated each fiber label as per the new Anderson Tuftex branding requirements and added the room scene for that particular style to help the consumer visualize the pattern in a room.
In-Studio Product Presentation Boards - Carpet & Rugs
We were tasked with creating carpet and rugs presentation boards for a prestigious showroom. Each board featured groupings of styles per collection. We decided to include inspiration shots and room scenes of each style, along with actual carpet and edged rug swatches.
Costco - Tuftex in the House
This vehicle was created to sell carpet to Costco customers directly in their own home.
